In today’s competitive digital landscape, creativity is a potent force that can significantly impact sales and brand performance. A good creative is not just aesthetically pleasing; it’s one of the most powerful levers that you can pull for sales and business success.
The Creative Performance (CP) team’s primary goal is to empower our clients to move and perform with their digital marketing efforts by optimising digital campaign assets, ensuring that they both excel and thrive in the dynamic digital environment. CP stands by its promise that its creativity is designed to pay off through a “performance first” mindset. While they are undoubtedly creative, the team’s approach is grounded in best practices, directly influenced by proven frameworks from industry giants such as Google, Meta, and other industry leaders. The CP team understands that creativity should align with business objectives, and its strategies reflect this alignment.
Staying ahead of the curve, CP is continuously informed about what works for various marketing objectives and client types. Their commitment extends to optimising the production and planning of easy-to-use templates for clients. While they are adept at developing new assets, CP's core strength lies in maximising the potential of what is already available. They transform stills into captivating videos, allowing small to medium-sized clients to enter the world of advertising through creative optimisation.
Cases from the Creative Performance team
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s360 & Nutriment: Unleashing the power of Creative Optimisation and Performance Max
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s360 & Donald Duck & Co: Quack-tastic Story Ads with a 34% story completion rate